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belatedly, stardom finds a 20th-century master
He changed the economy of the trucking industry by moving the engine under the cab, eliminating the nose and creating a larger payload.
He redesigned the pedal car so it could be stamped out cheaply, which inspired some people who called him Henry Ford, a children\'s toy.
Viktor Schreckengost is probably the most prolific designer you \'ve ever heard.
But this is about to change.
Founded in 2003 by his family, the Viktor Schreckengost Foundation aims to preserve and promote his work and has organized exhibitions in 130 locations across the country from now until August. The New-
The New York Historical Society is showing bowls worth $254,400 from the Jazz Bowl series to June 26.
These events mark a milestone:
Schreckengost, who has lived in the same large stucco house here since 1951, will turn 100 in June 26.
In his decades working for companies that make toys, cutlery and commercial equipment,
Schreckengost has never tried to claim that he is the focus of the star.
Instead, he adopted a humble Midwest approach in design, pragmatic and ambitious.
\"He\'s a product of Cleveland,\" said Deric ostagard, a design historian who grew up there, not far from his towering wall reliefs.
Schreckengost for the zoo.
\"He\'s a part of my life, I never knew.
Schreckengost brought innovative and affordable products to millions of Americans, and taught hundreds of young designers in the industrial design department he founded at the Cleveland Institute of Art in 1931, the first such project in this country.
\"Vik is my model,\" says Joseph Orros, one of his 30 s students and head of the team that designed the 1964 Ford Mustang.
\"He taught me to look at a product and see how to improve it.
It must be beautiful and affordable.
Giuseppe Delena, a top designer at Ford Motor Company, said: \"He told us that the design is not just the appearance of the product;
It must establish emotional connections with customers.
\"One day in April, advertising, sir.
Schreckengost sat in his sunny restaurant and played a crossword (
Sip black coffee from his free-shaped cup, designed with three legs to prevent tipping.
Wearing a cardigan, he looks 20 years younger than a 100-year-old young man.
He picked up the cup with a smile and pointed out that it was the original pattern and added, \"I made it for men.
\"When he looks back on a career from decoration to later --Modern man in his 60 s
Schreckengost seems to have no impression of the late star image. David R.
McFadyen, chief curator of the New York Museum of Art and Design, compared Mr. McFadyen with Mr. Obama.
Schreckengost\'s personal and professional style and self
Promotion of some wells-
Well-known product designer
Today, he said dryly, \"design has become a performing art . \"When Mr.
Schreckengost graduated from Cleveland Institute of Art in 1929 and is home to Raymond Loewy, a famous industrial designer.
\"We are now finding regional designers that have not been promoted or sought the same name identified by big city designers,\" said George H . \"
Marcus, professor of design at the University of Pennsylvania, author of Master modern design (Monacelli, 2005). Mr.
Schreckengost has been trained by artists and potters at the Academy of Arts and Vienna, so being able to \"bridge the world of art, more than the other industrial designers at the time\" is design and craft, SirMarcus said.
One of his earliest and most famous works was the ceramic Jazz Bowl ordered by Eleanor Roosevelt, a New York-themed punch bowl.
He remembers that since then, it has been difficult for him to get the price of some versions of the Bowl
So that more people can get a huge amount of money from 50 to 25 dollars.
As an independent industrial designer
Schreckengost works for dozens of companies with over 100 patents.
He \"gives everyone access to innovation,\" says John Nottingham, a designer in Cleveland and his former student.
However, his most important legacy is his influence on generations of designers.
He retired from teaching three years ago and is now a mentor at the institute, with a group of students working with him to re-issue the Jazz Bowl. (
The Schreckengost Foundation will be sold in limited edition. )
His house remains one of the best displays of his inventions, works of art and commitment to early modernism.
The original scooter designed by Gilbert Rohde for Herman Miller was parked near the Noguchi coffee table and drawer.
Batik fabric, sir.
Schreckengost, a student, was used as a throw on a club chair in the library, which also features plywood chairs from Charles Ames.
His 70-year-old second wife, Gene, is a retired pediatrician (
She joked that she is doing Gerontology now.
, Share his taste: their bedroom furniture is simple with a white bed and his watercolors. A third-
There\'s the studio, sir.
Schreckengost, who has been working for decades, has a large number of watercolors he uses to make tableware patterns.
Among them is the Manhattan flower shop in Limoges, the United States, which is typical of its time, so that Molly in 1940s, now uses this pattern to make a set of miniature tea sets.
American Girl doll. Mr.
The tableware of Schreckengost is now collectible and used to be sold in stores such as Sears and Roebuck, where the products
Not their designer. were promoted.
\"Just like Martha Stewart can easily get good taste and design,\" says Mr Martha Stewart . \"
Ostergaard said, \"but not Schreckengost-
But no name.
\"A version of this article appears on the F5 page of The New York edition with the title: Late, Stardom finds a 20-Century Master.
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